Couple accused of deceptive entrants in raffle for £3m home | Cash

Contestants who entered a raffle to win a £3m luxurious dwelling in Hampshire have been left upset after the prize was minimize to £110,000 when the couple operating it mentioned they’d didn’t promote sufficient tickets.

Mark and Sharon Beresford determined to promote their dwelling utilizing a raffle final 12 months aiming to promote 250,000 £25 tickets. Final week, nevertheless, they revealed they’d solely bought 30,000 tickets, elevating £750,000.

The raffle’s phrases and situations said that any money prize would quantity to 75% of the ticket gross sales, minus promotion prices.

However the handout, received by an unnamed lady, has been revealed as £110,000 after the Beresfords mentioned they’d spent £640,000 in promoting, advertising and marketing, PR and authorized prices.

Mark Beresford mentioned: “After all it’s disappointing to not be handing over the home to the winner however we gave it our greatest shot. We calculated the prize precisely as described within the phrases and situations, which all entrants needed to settle for.”

Beresford mentioned the couple had spent large sums on promoting, which had didn’t cowl its prices.

“The prices incurred have been very excessive and started in 2016 with intensive authorized recommendation and opinions in regards to the interpretation of the foundations masking prize draw competitions,” he mentioned. “By the point the competitors was launched, prices have been already into six figures – to do that correctly is neither low cost nor for the faint of coronary heart. We are going to file our accounts consistent with statutory necessities.”

However some Twitter customers expressed their dissatisfaction with the competitors. One with the deal with @magazinecantine mentioned they’d purchased six tickets. They accused the couple of deceptive ticket patrons and posted an image of promotional materials that said the home was nonetheless obtainable 24 hours earlier than the competitors closed. This meant they’d have needed to promote 140,000 tickets in a day, having solely bought 30,000 within the earlier 12 months.


We bought 6 extra tickets at a value of £150 on the premise that the home could be received, as advised. You pushed the ‘win this home angle’ to the very finish. You’d have identified full effectively the home wouldn’t be the prize at this late stage.

January 9, 2019

The Beresfords’ Twitter deal with @WinAMegaHome has been deleted following a deluge of criticism.

The Beresfords determined to launch the raffle after a number of provides for his or her Huf Haus-style dwelling known as Avon Place fell via. The fashionable metal and glass building has six bedrooms, open plan rooms and views over the River Avon and Avon Valley.

The couple intend to promote the house and transfer to East Sussex to be nearer their household. They’re anticipated to checklist the property in the marketplace within the common method.

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