Buyers dumped Foot Locker like a pungent pair of trainers after the agency reported sluggish quarterly gross sales.
The New York athletic-wear chain mentioned gross sales within the February-to-April interval rose zero.5% from 2016 at shops open no less than a yr.
The information despatched shares of the corporate down 15% in commerce on Friday morning.
Chief government Richard Johnson mentioned he was “not glad” with the outcomes. The agency is crafting a “plan B” for the yr, centered on controlling prices.
Whole Foot Locker gross sales topped $2bn, up zero.7% year-on-year, because of some new shops.
However delayed tax refunds within the US depressed site visitors in February, historically one of many agency’s largest months, Mr Johnson mentioned.
He additionally mentioned the craze for traditional Adidas Superstars and Stan Smith trainers had died down, with out being changed by a comparable must-have merchandise.
Kanye West trainers ‘promote out in an hour’ in Nottingham
Why we love trainers
Gross sales elevated because the interval progressed, he added, repeating observations made by different retailers.
“It was a little bit of a rollercoaster experience,” he mentioned.
Foot Locker, which has a worldwide footprint of greater than three,350 shops and types comparable to Champs Sports activities and Runners Level, mentioned whole earnings have been $180m within the quarter, down greater than 5%.
Deutsche Financial institution analyst mentioned Paul Trussell mentioned business analysts didn’t trust that Foot Locker may ship on its promised gross sales progress in the remainder of the yr.
“I do not sense a consolation degree with that view,” he mentioned. “Assist us get extra assured on that entrance.”
Mr Johnson mentioned the corporate remained safe in its place.
“We stay very assured the patron hasn’t gone elsewhere,” he mentioned.
“We live in a world that’s casualised,” he mentioned. “Sneakers are an important a part of our customers’ wardrobe.”