Home / business / Peppa Pig proprietor Leisure One proclaims new sequence

Peppa Pig proprietor Leisure One proclaims new sequence

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Media captionMeet the voice of Peppa Pig

Leisure One, the corporate that owns Peppa Pig, has introduced it’s engaged on a brand new sequence of the favored pre-school cartoon.

It expects 117 episodes to be aired world wide from the spring of 2019.

The brand new sequence of cartoons might be made by the format’s authentic creators, Astley Baker Davies.

Leisure One has a majority stake within the animation studio and has helped make Peppa Pig a worldwide model.

World enchantment

Within the 2016 monetary yr, the franchise generated greater than $1.1bn (£846m) of retail gross sales, whereas virtually 500 new and renewed broadcast and licensing agreements have been concluded.

In Leisure One’s March 2017 buying and selling replace, Peppa Pig retail revenues within the US totalled greater than $200m in 2016, supported by greater than 65 licensing companions.

The kids’s programme can be proving more and more common in China, the place it has generated greater than 24.5bn views on a number of subscription video-on-demand platforms.

Leisure One mentioned this was fuelling demand for the model’s licensing and merchandising programme to be rolled out in China this yr.

A toy producer in Brazil is launching a brand new line of toys that are resulting from go on sale in August 2017.

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Leisure One

It mentioned licensing in Russia had “accelerated at a big tempo” and the licensing programme now had 40 companions signed throughout toy, video games and confectionary.

Darren Throop, chief govt of Leisure One, mentioned: “Peppa Pig’s world enchantment continues apace as we carry new content material to audiences internationally.

“With a brand new sequence within the pipeline, best-in-class companions and robust advertising and experiential initiatives in every territory, we proceed to nurture the long-term success of this world pre-school phenomenon.”

Final yr, the Canadian-based agency rejected a suggestion of greater than £1bn from ITV, which it mentioned undervalued the corporate.

It’s more and more making its personal content material, in line with different media firms comparable to Netflix and Amazon.

On Thursday, it introduced a three way partnership with Brad Weston, who ran the corporate that made the Oscar-winning movie The Revenant, as a part of a drive to supply extra authentic motion pictures.

Leisure One additionally owns greater than 40,000 movie and tv titles, together with final yr’s Oscar-winning Highlight and AMC drama, Concern the Strolling Lifeless.

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